Insights for Impact. Vision for Value.

Caroline Parker is a highly successful, hands-on, results-driven executive 
whose expertise was built at the cutting edge of fashion’s digital transformation.

Whether you’re an early-stage start-up, or seasoned business, Caroline Parker Consulting has the vision and unmatched expertise you need to build scalable sales, marketing and operations functions that move you forward.

Caroline Parker, Digital Marketing Expert

Expertise & Implementation

  • Marketing Strategy

  • Marketplace Solutions

  • Digital & Social Media Marketing

  • Ecommerce & B&M Operations

  • Merchandising/Planning Optimization

  • Data Analytics

  • Technology Business Solutions

  • Headless E-Commerce

  • Customer Experience (CX)

  • Demand Creation

  • Customer Journey Development

  • Customer Acquisition

  • Customer Retention

  • Operational Optimization

“Caroline has the rare combination of strategic vision and executional excellence. She was able to spearhead the build of Something Navy’s complicated website which required constant adaptability and perseverance. This dedication is the reason the site launched so successfully, selling 
over $1 million worth of product in the first 30 minutes.”

Brian Anderson – Founder, CEO, Product Architect at Nacelle

“Caroline was instrumental in building and launching the Something Navy site and store. She was an invaluable asset and will be for anyone lucky enough to work with her!”

Arielle Charnas, CCO & Founder, Something Navy

“Caroline was able to do a deep dive into our current business and find quick win solutions. By making a few critical updates to our existing experience, we were able to dramatically increase digital sales. We will absolutely bring her on for future projects.”

Peter Webster – Owner, Roberto Coin Inc

“I had the opportunity to work closely with Caroline at Saks Fifth Avenue Off 5th. Not only was she a creative and strategic thinker, she has an incredibly strong work ethic and a solid handle on the e-commerce landscape within the luxury space. Strongly recommended.”

Kyla Robinson – Senior Director, Digital product at Spanx

Core Principles

 

Our client’s time is always more valuable than our own.

We bend to fit your needs, not the other way around.


We are guided by experience, expertise, and an unrelenting drive to get results.


Adaptability is critical.

We tailor support to match your specific business needs.
No project is too big or too small.


Data does not lie.
Tell us the metrics you need to help achieve your business goals, and we will outline a clear path to success!

Let’s Start a Conversation

Every great partnership begins with an initial conversation. Drop us a line to set up ours.